Guides/Worth it
Is Nom Nom worth it in 2026?
Nom Nom is worth it when you want pre-portioned cooked food from the Purina-owned kitchen, you will thaw packs, and the quote for your dog’s calories is a number you can renew.
It is not worth it as a diagnosis or as a personality. Public full-fresh quotes live in the same few-hundreds neighborhood as other cooked subscriptions; small dogs cost less, large dogs dominate. Get a quote. Dated September 20, 2026. Official: https://www.nomnomnow.com/. Compare Ollie vs Nom Nom and is Ollie worth it.
Gregory Greenstein·Editor, Petacent
Published September 20, 2026
Updated September 20, 2026
Pricing checked September 20, 2026
12 min read
Not a veterinarian, not medical advice. Petacent publishes buying guides. We do not diagnose, prescribe, or endorse treatments. Diet changes, pain, litter-box avoidance, and sudden behavior shifts belong with a licensed veterinarian who has examined your animal.
Verdict
Worth it: households that want a Purina-owned fresh brand, like the recipe set, and can store frozen packs.
Not worth it: people who needed Ollie half-fresh; giant-breed full-fresh on a grocery budget; anyone skipping a clinic for a subscription.
Ownership is a fact, not a halo we invented. It also is not a reason to hate the food.
What you are buying
A subscription of packed cooked recipes plus thaw labor. Complete-and-balanced on a complete plan. The same freezer tax as Farmer’s Dog.
Treat it as a full-fresh analog unless their current site shows a topper plan you can actually configure.
A sitter needs a thaw note. Backup kibble for heat waves.
The money (September 20, 2026)
Quotes are personalized. Medium dogs often land in the same band as other full-fresh brands — sometimes a bit higher than Farmer’s Dog on side-by-sides, sometimes not. First boxes lie.
Ollie full-fresh for many medium dogs still shows ~$150–$180/month; half-fresh ~$75–$120. That flexibility is why Ollie wins some invoices.
| Item | Typical public neighborhood |
|---|---|
| Nom Nom full plan | Quote it; often full-fresh money |
| Ollie half-fresh (comparison) | ~$75–$120 many medium dogs |
| Farmer’s Dog small dog | Often ~$70–$160/mo |
| First box | Promo. Ignore it. |
When it is worth it
You want cooked packs and you like this kitchen’s recipes. The freezer is free. You compared Ollie and Farmer’s Dog and this quote won.
When it is not worth it
You needed pantry UnKibble — Spot & Tango. You needed half-fresh. The clinic named a bag. You have a puppy that should stay boring.